Decoding the Algorithms: The Blueprint to SEO Success in Boston
Boston is a sophisticated center of contemporary culture, higher education, and technology. When there is so much life and opportunities to plan something out of the box which not only creates a difference but also helps in achieving one’s dream of doing well in society, you need to step up your game to stand out. Technology and connectivity have made impossible things seem achievable and doable. You can think about what you wish to do, and there are a zillion ways to do it. Now, it’s up to your discretion to choose what’s best for you.
Search Engine Optimization is one of the best ways to communicate what you are and what you stand for. You might be delivering the best, coming up with the best possible products and services but unless it is communicated to your target audience, it might fail to give out the expected outcome. This whole process is long and needs in depth knowledge to apply in your business. The content of every possible sentence that you present online, matters. It describes what you are dealing with, your values and principles, what you offer, and the ways you choose to make it happen.
To make this all very easy for you to understand and apply in your organization, we will break it down into easier, understandable steps, describing everything in detail.
What is SEO?
SEO stands for search engine optimization, which is a way to enhance your website’s visibility, every time someone searches something relevant to your work and what you offer. You could open a library in Boston, keeping it very cozy and offering free cups of coffee to its members, thinking that you are unique but there would also be other libraries in the city, maybe even in your area who is offering the same or even better. How will you then become visible when someone searches for “Good libraries in Boston”?
SEO makes your website pop up on their screen on the first page of their search result, making you seem like a nice deal to visit. So, now that you have a fair idea of what SEO is, the next question that arises is “But how does it work?”. Well, every time someone creates a website, there are a few sets of information that you present on your website. We will just take the simple example of mentioning a few basic details in it starting with what are you, who are you, what you offer, and where is your place of work located, in case someone wants to visit. A detailed description of your products and services, sometimes including the price asked for each service.
There obviously would be more than one company dealing in a particular product or service, which created competition. If I were someone who owns a library, there obviously would be more than at least 15 people owning and managing a library in my city. All the efforts now lie in attracting them and being visible to them. The information and the content that you or your competitors, choose to present online, is vast. There are little bugs like creatures whom we call crawlers or spiders that take such information from online sources and keep track of it. They crawl from one site to another, through links, storing every bit of it.
All this information stored is now arranged in a neat format so that it can be presented to the user when they searches for it online. This neat storing and arranging of data is known as Indexing. The major chunk is done here.
How does it work?
The crawlers look for content relevancy and accuracy. As there would never be just you, to begin with, they need to rank similar websites in order, from being most to least relevant. This is done so that the user can be shown the best results according to the keywords used by her. These keywords when matched with the content posted by you on your website, are shown to the user when they searches on the relevant search engine. The more it matches with your website, the more chances of you being on the first page increases. But this isn’t as simple as it seems, search engines also analyze the quality of content posted by you. So, now your focus is not just to write anything of your choice, it needs to be relevant and most liked and viewed by the user.
Another interesting word in SEO is backlinks. Backlinks, in a simple way, are how popular you are among your peers and how much you are talked about. Suppose, I am very fond of reading books and writing articles about what I read to provide reviews to those who are also looking to buy something to read. I searched for libraries in my area and found yours within 5miles from my place. The website had some pictures of your library, the kind of books that could be found there and what other facilities am I provided with. After all this research I finally visit and found it even more admirable in person. I am impressed with everything and I decide to write about it in an article as I want more readers to visit and experience what I experienced. When I mention your library while attaching a link to your library’s website, for people to know more about you, a backlink is generated.
My experience would give more relevance to your business. As more people start visiting or maybe reviewing and writing about it, more authenticity generates. This could help you rank higher than others as according to the search engine, you are valuable.
To sum it up, it just needs a bunch of technical things; A thorough knowledge of what keywords to use in your website, high-quality content, ensuring that your site is technically sound and free from any issues, developing a strategy to acquire backlinks, improving site speed and overall user experience, and monitoring your performance to do better.
How can we help?
We understand that every client has specific needs and wants. Two people in the same industry could have different requirements for which we are here. We don’t believe in the “one shoe fits all” theory, we think that clients must be content with our work. SEO requires special assistance and attention to detail because we know how every step and move makes a difference.
So, to help you with that, we provide solutions tailored to your needs. We analyze the target market, managing the content posting, making it seem as relevant as possible with thorough research about what would go well an what might not. We plan strategies and craft engaging posts tailored to your brand’s unique voice and audience. We know the importance of internet and how essential it is for your brand to be found online. We work towards creating content and using the right keywords to keep your brand rank much higher on the search result page.
We research to find keywords that would help in gaining the correct audience, creating content, and building links that reach your website, making it appear very interesting and unique. With our experience in the market, you can find your business doing well in the market with having a good online presence. Imagine a company that despite doing everything is not doing well online, specifically in a world that likes to read and surf the internet before physically visiting the place. A world where every review, every word said about a brand, matters. Creating a good image about your business is essential. We all want to explore something new, something promising that would include being aware of the changing needs and requirements of your business. If you wont upgrade yourself, you would be considered outdated and might be replaced with someone who grabs as many opportunities as they can. SEO is a great opportunity to rank higher in the long list of businesses that offers the same as you are offering.
To conclude, you are now aware of what search engine optimization is and how is it done. The importance of being online and having the correct content to be presented to gain competitive advantage and attention. When you have learned the importance of it, you might realize how crucial it is for your business to get SEO done by experts. At AssistUs, we know the right ways to help you reach much higher than where you are right now. We are here to assist you!