Divine Brows
Discover how Assist helped Divine Brows redefine their brand and online presence to connect with modern audiences.
The Challenge
Divine Brows, led by Lynnette, a licensed PMU artist, had an outdated Squarespace website and branding that didn’t align with her studio’s professional image. Her online presence failed to resonate with her target audience, and her brand messaging didn’t reflect her commitment to excellence and client care.
Lynnette needed more than a fresh website; she required a comprehensive brand facelift that would modernize her aesthetic, elevate her professionalism, and create a seamless connection with her clients.
Our Approach
We began by sitting down with Lynnette to understand her challenges, goals, and vision for Divine Brows. Taking a virtual tour of her studio provided insight into its ambiance, helping us align her online presence with her physical space. With these insights, we developed a modern UI/UX design that incorporated an updated branding strategy, including a sophisticated color palette of space gray and desert brown, refined typography, and cohesive brand messaging.
The Solution
We delivered a complete brand transformation and a polished, user-friendly website that reflected Lynnette’s expertise and professionalism. The result was a cohesive digital identity that elevated her brand to new heights.
- Comprehensive Branding: A refreshed color palette, updated typography, and clear brand messaging created a professional and luxurious aesthetic.
- Modern UI/UX Design: An intuitive interface combined with visual storytelling, including galleries and testimonials, built client trust and engagement.
- Interactive Features: A responsive design ensured the site looked stunning across all devices, making it easy for clients to explore services and book appointments.
Results & Impact
- Doubling of brand awareness: Divine Brows became a go-to name for flawless PMU artistry, capturing the attention of new and returning clients alike.
- Significant client growth: The modernized website and branding drove increased bookings, enhancing Lynnette’s client base and reputation.
- Shift in market perception: Divine Brows redefined its position as a leader in the permanent makeup industry, offering clients a seamless and luxurious experience both online and offline.
